Configure-to-order (CTO) Product Development Process The Basis for True Customization
نویسندگان
چکیده
The fundamental characteristics of a configure-to-order (CTO) product is illustrated in this research with the view to reduce the time to market and offering more product variants with highest customer satisfaction. In this paper, we have formulated various aspects of configuration process in terms of customer view, designer view and production process view. All these three views are demonstrated separately and integrated within a case product for achieving true customization. The overall outcomes from the case example are critically analyzed in terms of product individualization that offers benign customer value. This research is concluded with several specific future research directions.
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